Programmatic Sales Lead

Programmatic Sales Lead

Job Summary :

This is a pivotal role within the digital team reporting to the Head of Digital Advertising in London, with an important responsibility to continue the growth of global programmatic revenue and set in motion a programmatic strategy to realise ambitious growth targets. This key appointment will suit an entrepreneurial character to source new business / grow existing business but also provide support for the international sales teams who are also looking to increase programmatic sales within their own markets. 

Main Responsibilities

• Create a clear go to market strategy for Euronews’ programmatic products by market after a comprehensive review of our current offerings and existing programmatic business.
• Develop new, and build on existing, relationships with programmatic buyers initially in the UK/Europe, then globally through regular meetings, calls and recommendations. You will coordinate strategic initiatives with selected partners.
• Work collaboratively with all international sales teams to evangelize the programmatic business and contribute to/lead joint pitches and collective agency/client strategies.
• Liaise with marketing to review all sales material related to programmatic selling that this role and all sales teams will utilise.
• Grow awareness and generate demand around our ad inventory offer and create a reputation of innovation for Euronews in the marketplace.
• Identify and execute new trading opportunities, including PMP’s and guaranteed deals across our entire portfolio of inventory including desktop, mobile web, app, YouTube Inventory, Audience Extension and CTV
• Work closely with our Programmatic & Ad Tech lead and collaborate on all aspects of programmatic revenue.
• Working with the Programmatic Ad Tech Lead to also build custom ad packages for premium programmatic partners and support revenue growth in new markets.
• Evangelize Euronews at Programmatic events to act as a brand ambassador by attending and representing our media.

 Required profile :

• Minimum 3 years’ experience in digital programmatic sales is a must, preferably from an international media owner with an extensive list of trading desk/agency/client direct contacts.
•  A further 3 years of digital selling experience gained in a publisher or buy side business.
• Have a deep understanding of the global programmatic marketplace and where Euronews can add value to buyers.
• Significant experience in sell-side business development and media sales.
• Strong relationships across the digital & programmatic community. 
• Deep understanding and knowledge of the programmatic landscape and selling revenue-generating opportunities.
• Experience with ad technologies, such as DSPs, DMPs, measurement vendors (e.g. fraud, viewability, etc.) and data providers.
• Consultative selling skills with the ability to anticipate and overcome concerns by positioning value propositions in relation to client needs.
• Active with key industry events, trends, and emerging ad technologies.
• Excellent communication skills with an ability to address business and technical audiences.
• Exceptional presentation skills.
• Ability to adapt and work in a small but entrepreneurial atmosphere
• Ability to foster relationships and address internal and external client issues.
• Ability to make data-driven decisions.
• Able to collaborate cross-functionally and communicate effectively with colleagues at all levels in the organization.
• Experience of managing and nurturing members of their team.

What we offer :

- A diverse and inclusive international team: collaborate with talented professionals from around the world, enriching your professional experience.
- A permanent contract 
- A hybrid work model : London office (Eagle street) & teleworking
- Start date : ideally from 30-09-2024

If you meet these criteria and the position interests you, please apply online with a CV and a brief statement outlining your motivations, salary expectations and availability to start.

This is an equal employment opportunity and applications will be dealt with utmost confidentiality and will be strictly reserved for the use of this specific recruitment.

Talent Acquisition Team

Euronews