Regional Sales VP - Middle East & Africa

Regional Sales VP - Middle East & Africa

We are looking for a high-impact Regional Sales VP to lead and accelerate advertising revenue growth across the Middle East and Africa regions for premium international media brands including Euronews.

This is a senior commercial leadership role focused on developing long-term strategic revenues across TV, Digital and Content Partnerships, with a strong emphasis on government entities, major corporates, and regional media agencies.

The successful candidate will bring a strong regional network, deep understanding of the Middle East and/or Africa advertising landscape, and the ability to operate at C-suite and institutional level.

Key Responsibilities

• Define and execute the regional sales strategy across the Middle East and/or African market
• Deliver ambitious revenue targets across:
• TV advertising
• Digital & programmatic
• Branded content & sponsorship
• Strategic partnerships and events
• Develop and manage a large portfolio of key accounts, including:

• Government institutions & sovereign entities
• Major regional corporates
• Media agencies and holding groups

• Build trusted senior relationships with decision makers across the region
• Identify new revenue streams aligned with regional priorities (nation branding, investment promotion, tourism, culture, innovation, luxury, finance)
• Represent the company at industry forums, government meetings and high-level client events
• Collaborate closely with editorial, product and marketing teams to develop market-relevant commercial solutions
• Coordinate with international sales teams to grow global and cross-regional clients
• Manage local sales partners, representatives and agencies where applicable

Profile & Experience

We are open to candidates coming from international TV & Digital media OR senior Digital Sales backgrounds, provided they demonstrate strong regional commercial influence.

Required experience:

• 10+ years in media sales, advertising or strategic partnerships
• Proven success selling digital and/or broadcast media solutions
• Strong existing portfolio and network across Middle East agencies (concerning Middle Eastern and/or African clients) corporates and government stakeholders
• Experience managing complex, relationship-driven sales cycles
• Demonstrated ability to close high-value partnerships and multi-platform deals
• Deep understanding of branded content, sponsorship and integrated media solutions
• Experience working in international or matrix organisations is a strong plus

Personal qualities:

• Relationship-first commercial mindset
• Credibility at senior executive and institutional level
• Entrepreneurial, culturally agile and results-driven
• Strategic thinker with strong execution capabilities
• Passion for news, media and international storytelling

Why Join Us

• Work with globally recognized premium news brands
• Operate at the intersection of media, diplomacy and international business
• High visibility role with direct impact on regional growth
• Opportunity to shape long-term partnerships across one of the fastest-growing advertising markets globally

Contractual information:

• Location: Dubai, other options include Doha, Riyad...
• Desired start date: ASAP
• Application: Please submit your CV and cover letter in English presenting your experience, skills and achievements, how you meet the requirements of the position as outlined and your salary requirements. Work permit is an advantage.

We look forward to meeting you and welcoming you to our teams!

Euronews is committed to equal opportunities. All applications will be treated with the utmost confidentiality and strictly within the framework of this recruitment.

Talent Acquisition Team
Euronews